Since January of 2008, the Purdue Alumni Association has published their bi-monthly online magazine, the Purdue Alumnus. Part of Purdue Alumni Association’s mission is “to contribute to the quality and progress of Purdue University.” One way they’re doing this is through embracing the ever-evolving nature of the online channel and being an innovator and a leader in online alumni communication.


So often our clients spur us on in developing more effective products and relevant services. Working with the Purdue Alumni Association forced us to think outside of the box and discover new and creative ways to keep alumni engaged and informed. We attribute so much of our success in online communication to forward-thinking clients, like Purdue, who push the envelope and force innovation. A little saying that we toss around quite often here at Pursuant is, “people support what they help to create.” This speaks to the value of cultivation in the development process. Not only is it important to make a case for support, you have to get your alumni involved in your philanthropic efforts. When your alumni are engaged and participating, they’re most likely to give and to stay involved to see the impact of their giving.
We’re encouraged and motivated by Purdue’s commitment to knowledge and service. To see more from the Purdue Alumni Association, click here.